Corporate Social and Environmental Responsibility -- a...

Corporate Social and Environmental Responsibility A Short Report on IKEA B.V Written By: Syed Rehan Rizvi February 16, 2010 IKEA’s Social and Environmental Initiatives Introduction IKEA is one of the largest European home furnishing retailers established in 1943. It has more than 300 stores in 37 countries with a business turnover of approx. 22,7 billion Euros in 2009 and an approximate direct workforce of 127,800 employees all over the world. IKEA’s retail concept is based on selling well designed products at low prices so that maximum people can afford them and live a better life. IKEA’s Corporate Social and Environmental Initiatives Globalization has changed the world business environment. The cost competition forces†¦show more content†¦These clauses explains the methodology to be adopted for the implementation and monitoring of IWAY requirements which includes commitment for IWAY compliance, assigning responsibilities or designating a core team within organization responsible for the implementation, communication of IWAY requirements to all the employees i.e. staff and workers of company as well as all sub-suppliers, conducting Internal IWAY audits and above all the requirement for the company to update all laws and regulations applicable to their business/ industry. IWAY Clauses 3 to 7 is related to the inside and outside working environments as well as health and safety systems that companies must implement. All the remaining clauses of the standard are basically for the efforts in developing an effective and transparent social accountability management system within the organization, which directly give benefits to the workers and the society as whole. IWAY requirements related to Environmental Protection and Management †¢ Environmental classification, reporting and inspections ------- This requires all organizations to comply the applicable environmental laws and regulations, reporting its environmental performance and inspections by concern authorities. †¢ Outdoor Air pollution and Noise Pollution ---- This requires permits and monitoring of air emissions from the plantShow MoreRelatedMarketing Strategy at Ikea2750 Words   |  11 PagesSynopsis The case study is to discuss about the different strategy used by IKEA to approach their customers. It is also talking about the localization concept from a global company based on the cultural demand from different countries worldwide. IKEA is also famous for their less expensive furniture, has some other strategies to â€Å"reach† the customers based on their needs. 4 Ps concept plays a very important role on IKEA’s success besides the way of shopping which is differ from all other theirRead MoreIkea Case Study Ebusiness5766 Words   |  24 PagesTABLE OF CONTENTS 1 Theoretical Analysis 3 1.1.Background 3 1.2 Literature review 3 1.2.1 Click and Mortar Strategy- integration of two channels 4 1.2.2 Transaction-based and trust-based strategy 6 1.2.3 Corporate website e-commerce system 7 1.2.4 Summary 9 2 Strategy analysis 11 2.1 Business idea 11 2.1.1 Business Model 12 2.1.2 Vision 14 2.2 Global Strategy 14 2.3 Future challenges 15 3 Web site analysis 16 3.1 Informative communication 16 3.2 StructureRead MoreIkea China Marketing Analysis5728 Words   |  23 PagesInternational Marketing Report of IKEA in Chinese Market [pic] 12BSP040 INTERNATIONAL MARKETING School of Business and Economics 2013. 04. 22 Contents 1. Executive Summary 1 2. Introduction 2 3. Internationalization 3 4. Foreign Market Segmentation and Targeting 5 5. Environmental Analysis 7 5.1 Strengths 7 5.2 Weakness 8 5.3 Opportunities 9 5.4 Threats 10 6. International Marketing Objectives 11 7. Foreign Market Entry Strategy 12 8. Product/Read MoreIkea Marketing Plan8221 Words   |  33 PagesIKEA Marketing Plan – Part I Submitted to: John Daly Submitted by: Lindsay Churchman Matthew Holland Jamie Krebs Eveline Man Chris Manellis Chelsea Slade Due Date: February 17, 2011 MRK428MS Internal Environment IKEA current marketing goal and objective The IKEA vision is to create a better life for many people who purchase their products. Their main objectives are: - IKEA produces cheap and affordable products for the customers - The company wants better life for those who cannot afford expensiveRead MoreStrategic Marketing Management337596 Words   |  1351 Pages169 170 174 182 188 192 202 214 215 221 223 223 230 236 241 246 248 250 251 255 261 4 Market and environmental analysis 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Learning objectives Introduction: the changing business environment (or the new marketing reality) Analysing the environment The nature of the marketing environment The evolution of environmental analysis The political, economic, social and technological environments Coming to terms with the industry and market breakpoints Coming to terms