Wednesday, October 30, 2019

Bugatti (Veyron) Marketing Case Study Example | Topics and Well Written Essays - 1250 words

Bugatti (Veyron) Marketing - Case Study Example The company has some exclusive strategies which add to the brand value and creates strong brand equity in the customer mind. If a potential buyer is deemed serious enough to buy the car then the company brings in Pierre-Henri Raphanel , grand prix driver, to give the potential customer a test drive. Also the company keeps on bringing out ‘Special edition’ models like the EB 16.4 Veyron pur Sang, Bugatti Veyron Fbg par Hermes or the EB 16.4 Veyron Sang Noir. The company depends on various environmental forces, which affect its business. Competitor might produce technologically superior products or the prevailing economic rescission might have some effects on sales, though its buyers are comparatively less affected by it. Though the company has strong and powerful competitors in the shape of marquee names like Mercedes, Porsche, Lamborghini and others, yet the fact that Bugatti produces the fastest and the most expensive car in the world creates huge brand pull for the com pany and helps in adding an exclusivity factor to its positioning. The Bugatti brand and therefore the Bugatti Veyron brand follows core values of elegance, exclusivity, power and excellence in design. One of the foremost and prominent strategies of the brand has been to focus on exclusivity of the brand. The fact that it is the fastest and the most expensive car on the planet is itself a strong marketing pitch for the brand. Moreover form time to time the company has focused on coming out with exclusive special version Veyrons like the Bugatti Veyron Fbg par Hermes, EB 16.4 Veyron pur Sang or the Bugatti Veyron Fbg par Hermes. Another strategic move has been to expand its brand value by introducing the Bugattio Collection which consists of car accessories and fashion items, which are designed by equally exclusive and world famous artistes or designers (Displaying timeless style and elegant details , while

Sunday, October 27, 2019

The development of the low cost airline industry in asia

The development of the low cost airline industry in asia 1. Introduction This report will address the assignment topic. ‘Discuss the development of the low cost airline industry in Asia. The topic chosen for this report is the development of Low cost airline in Asia Tourism industry. To address the complexities of this topic, it is necessary to begin the report with an understanding of low cost airline and Aisa tourism industry. In a broader area, it is necessary to concern the impacts of Aisa, and implication for the future. It is important to keep in mind the global impact on the Tourism Industry that these changes could have. However, base on the limitation of time and information, this report will focus on China, Hong Kong, and Japan to investigate all of the issuse of low cost airline.Moreover, because these three regions are most popular to discuss and people will familiar with the situations of these regions.Therefore, the following content will investigate these three regions and all of the issues. 2. What is Low Cost Airline? According to ITF (2002), the operation model of low cost carrier is point to pint services, usually low cost carriers will mainly focus on short haul flight between 400 -600 nautical miles, even they will not have catering and entertainment service inflight. Moreover, they will use one aircaft type to enhance the utilisation and reduce the maintanace cost; also they will often using secondary airports with cheaper landing charges. In addition, they will focus on the lower income market and base on the time of booking and choice of flight 3. The Developmet of Low Cost Airine Refer to Thomas Bieger, Andreas Wittmer (2006), in the early 1970s, the first Low cost airline mode was operated by Southwest Airlines in the United Stated. For the charateristics of this mode, the Southwest Airlines was just providing the single class and no frills air travel services that means they will no provide the meal and snacks, and just provide the economic class for passengers. Moreover, the fare price was low and high restriction, that means the fare will have a high penality for those who need to change the time and location of the fare. Base on the liberalisation, deregulation and release of open skies policy. More Low cost airline was inccur and base on the growth of air travel (WTO 2002), the demand of aircraft was huge. Therefore, air travel was a potental market to develop. For the development of Asia, In 1998 the two low-cost carriers, Skymark Airlines and Air Do, entered, respectively, the Tokyo-Fukuoka route and the Tokyo-Sapporo route. In South Korea, the LCCs, Hansung Airlines and Jeju Air, entered the domestic market in 2005 and 2006 respectively, and two more LCCs, namely, Yeongnam Air and Jin Air, just entered the market in July 2008. In Hong Kong and Macau, the two Special Administrative Regions of China, Oasis Hong Kong and Viva Macau are the respective LCCs, both serving long-haul international routes in effect, established in 2004 Viva Macau is the first long-haul LCC in Asia In 2005, the first low costairline was established in China which was Spring airline. Spring Airline was established by Spring Travel and their operation model was quite similar to Southwest Airliness, they also just provide single class and no frills services. Spring Airine was just provide the domestic flight and have about 34 routes within China. 4. Feasibility Study of Potential Market According to World Airline Report (2008), In 2008 the Revenue passenger kilometreswas about 355,243. For 2009 the Revenue passenger kilometres was about 313,469.Although, the revenue was decrease about 11.8% (Figure, 2). However, it was huge revenue for the airline idustry within Asia Pacific. On the othe hand, in 2009 the amount of passengers was abot 75,363,000 and in 2008 the amount of passengers was about 84,586,000 (Figure, 2), and decrease about 10.9%. However, it can prove that the Asian market still have a large demand of the aviation industry. 3. 1 China Base on the World Tourism Organisation Report (2004), About 108 million foreign visitors travelled to China, and 18 percent increase from 2003 and a 10 percent increase from 2002.Foreign tourists who stayed at least overnight reached 41 million, up 24 percent from 2003 and 11 percent from 2002. Moreover, foreign exchange revenue from tourism reached 25 billion US dollars, a 47 percent increase from2003 and a 25 percent increase from 2002. In addition, the number of domestic tourists will reach 930 million.Domestic tourism revenue isexpected to exceed 400 billion Yuan, 5.9 percenthigher than that of 2003 and 3.1 percent higher than that of 2002. 3.2 Hong Kong On the other hand, in 2004, Hong Kong obtained over 21.8 million tourist arrivals, representing an increase of 40.4% as compared to 2003.Moreover,the strong performance of the tourism industry was mainly attributable to the spectacular growth of the Mainland arrivals, especially after the implementation and continual expansion of the Individual Visit Scheme which covers residents of Beijing, Shanghai Guangzhou, under the auspicesof the Close Economic Partnership Agreement(CEPA) with Mainland China. During 2004, over 12.2 million Mainland tourists visited Hong Kong,with over 4.2 million travelling under the Individual Visit Scheme. Meanwhile, other major overseas markets also exceeded pre-SARS level andare growing healthily. 3.3 Japan According to World Tourism Organisation Report (JNTO) international visitors to Japan in 2004 (January to December) is estimated to be 6.1million tourists, up 17.9% from last year. Base on World Tourism Organisation Report (2004), the total number of Japanese travellers to Republic of Korea in 2004 was 2.4 million tourists and it exceeded the same figure in 2002. This is attributed to the popularity of Korean TV dramasinJapan.The total number of Japanese travellers to China in 2004 (January to November) was 3 million. The total number of Japanese travellers who went to Taiwan, province of China and Singapore was 890,000 and 598,000 respectively. Both figures exceeded 2003 figures when SARS was an issue, but did not reach the figure of 2002. 4. Low Cost Carrier Contribution in China According to Civil Aviation Administration of China Report, In 2007, GDP reached 24.6619 trillion yuan, an increase of 11.4%, the fifth consecutive year growth rate of more than 10%. Base on the CAAC report, over the last five years Chinese civil aviation has seen a rapid growth, averaging 20 % annual growth rate. In 2007, the completion of the total Transportation turnover 36.53 billion ton-km, passenger turnover 279.17billion person- kilometers, passenger transport volume of 190 million passengers, cargo and Mail turnover 11.64 billion tonkm, cargo and mail transport volume of 4.019 million tons, respectively, compared with 19.5% last year17.8%, 16.3%, 23.5%, and 15.0% (Figure 1,3) Low cost airline to complete a total turnover of 1.85 billion ton-km, an increase of 216.9 percent, accounting for 5.1% of the industry, an increase of 3.2 percentage points (Figure 2) 4.1 Low Cost Carrier Contribution in Hong Kong By the Census and Statistics Department report (2008), In the first quarter of 2008, Hong Kongs GNP increased by 6.5% over a year earlier to $427.3 billion at current market prices. The Gross Domestic Product (GDP), estimated at $409.3 billion at current market prices in the same quarter, recorded a 9.6% increase during the period. Compared with GDP, the value of Hong Kongs GNP was larger by $18.0 billion in the first quarter of 2008, representing a net external factor income inflow of the same amount, and equivalent to 4.4% of GDP in that quarter. Moreover, Hotel occupancy across all categories of hotels in January 2009 was 79%, eight percentage points lower than in January 2009. The geographic locations with the highest occupancy were Yau Ma Tei/Mong Kok, where hotels recorded average occupancy rate of 85%. The average achieved hotel room rate across all hotel categories was HK$1,117, 10.3% lower than in January 2008. 4.3 Low Cost Carrier Contribution of Japan According to Department of National Accounts Economic and Social Research Institute Cabinet Office, the report of Quarterly Estimates of GDP (2009), the GDP offirst quarterly was about 521,560 trillion yen, and in 2008 the GDP of first quarterly was about 569,139 trillion yen. Moreover, for the private consumption between 2008 and 2009, the amount of privateConsumption in 2008 was about 312, 069 and in 2009 was about 303,639 trillion yen. 5The Drawbacks of Low Cost Carrires Base on the analysis of China, Hong Kong, and Japan, although low cost carrires canIncrease the econmoic level of these three regions. However, for the econonmic point of view, when the Gross Domestic Product getting increase, the cost of living will also getting increase. Becase of the inflation problem for the goods and products, people may not affordable to purchase the goods and products. Morover, it will also occurthe unequal income distribution, that means rich guy can get more rich and poor guy will get more poor.On the hand, when the demand of low cost airline increase, that mean the demand of air traffic will increase too. For this issue, it may occur the overcrowding for the airport. The capacity of the airport a limit, if too many flight come to the airport, it may occur the congestion of air traffic, the congestion of runway and apron and increase the accident rate of air traffic. Moreover, air traffic accounts in a sizeable way in the emissions of carbon dioxide the most credited international estimates go from a minimum of 3% to a maximum of 10%. However, Aviation accounts for 2% of man-made global carbon emissions, and with current global demand for the aviation industry increasing, it is predicted to grow to 3% by 2026. 6. Conclusion To sum up this report, after the analysis of the development of low cost Airline in Asia, all of the evidents and data can prove that low cost Airline a continue contribute the Asian regions such as China, Hong Kong, and Japan. Airline Industry is one of the key transports within Asia, the government of these regions, need to pay atttention to develop and control. But for the further development of Low cost airlines within Asia, there are some barrires will affect the expansion of Low cost carriers. The first one is the deregulation issued, China and Japan are more restrict their sky policy such as Chinese government will restirct the route of the flight and the price stucture of the air ticket, because the government will more protect the local airlines. Second, China and Japan are lack of secondary airport. For China areas, all of the major airports are main airport. If low cost carrires want to entry this market, they can not redcue the operation cost and can not compete with the regional airlines. Thrid, Hong Kong aviation market was monopoly by Cathy Pacify; the Oasis Hong Kong was a good example to prove that if the market was monpoly by a large airlineCompany, they can not survive. The last one is the fuel cost issue, although the international crude oil prices have recently fallen from the peak of US$70-odd to US$50-odd. However, the fuel cost is one of the major cost of airline companies. If the crude oil prices return to peak of US$70-odd or higher, the lost cost airline can not survive with this issue. Therefore, for the further development of Low cost carrires these kinds of issue are necessary to concern and may to have greater negotiation of all the countries to discuss all these issues.

Friday, October 25, 2019

Last Chapter of A Brave New World :: A Brave New World

Last Chapter of A Brave New World John's eyes fluttered open and he cautiously surveyed his surroundings. Where was he taken? Who knocked him unconscious and carried him from his solitude at the lighthouse? He did not have to wait long for his answer, when he saw his friend standing over him, shaking him to awareness. "It's about time you came to," said Bernard Marx, "we've been worrying about you." Helmholtz laughed as he came around to the bed John was laying on. "Don't look at us like that, Savage. We have good news for you." Bernard wore a smug look on his face as he told John of their accomplishments. "We have met some of the most intelligent men of the world here at this island, and we found a way to overthrow this so called civilized society which has tried to subdue us one too many times. We destroyed all the soma in London, and right about now, all England is in an uproar. We were able to get you out in time; before anyone tried to come for you, youà ­re to blame for all this, you know." "Youà ­re a mighty unpopular fellow back in London at this moment, Savage," came Mustapha Mondà ­s voice from the corner. "But anyway, enough of this dallying, we have work to do." As John rose from the bed, all that he was hearing started to sink in. Loss of control in England? Thatà ­s not what he had intended. The damage was done, though, and Mustapha was right, they had a lot of work to do. There was no time to waste. The group consisted of one hundred fifty seven men and women who had been sent to the island because of their inability to follow the rules of civilized society, as well as Mustapha, Marx, Helmholtz, and John. Mustapha was the leader, of course, because he knew all the laws, and was a natural commander. Together, they planned to destroy the worldà ­s soma supplies, and all the manufacturing plants. Once the citizens were cut off from the drugs, theyà ­d be more apt to become deconditioned. The next step would be to teach the world of meditation and natural herbs such as St. Johnà ­s Wort for wellbeing, and to detoxify and preserve their bodies using deep tissue cleansing techniques and fasting. Schools had to be set up; treatment and rehabilitation centers had to be opened.

Thursday, October 24, 2019

Determinants of Intelligence Test Scores

Determinants of intelligence test scores Heredity Is the passing of traits to offspring (from its parent or ancestors)? This is the process by which an offspring  cell  or  organism  acquires or becomes predisposed to the characteristics of its parent cell or organism. Through heredity, variations exhibited by individuals can accumulate and cause some  species  to evolve. The study of heredity in  biology  is called  genetics, which includes the field of  epigenetic. Social Refers to a characteristic of living  organisms  as applied to populations of humans and other animals.It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is  voluntary  or  involuntary. Education In its broadest, general sense is the means through which the aims and habits of a group of people sustain from one generation to the next. [1]  Generally, it occurs through any experience  that has a formative effect on the way one thinks, feels, or acts.In its narrow, technical sense, education is the formal process by which society deliberately transmits its accumulated  knowledge,  skills,  customs  and  values  from one generation to another, e. g. instruction in schools. A right to education has been created and recognized by some jurisdictions: Since 1952, Article 2 of the first Protocol to the  European Convention on Human Rights  obliges all signatory parties to guarantee the right to education. At the global level, the  Nations’ International  of 1966 guarantees this right under its Article 13.Maturation Maturation is the process of learning to cope and react in an emotionally appropriate way. It does not necessarily happen along with aging or physical growth, but is a part of growth and development. A situation a person must deal with at a young age prepares them for the next a nd so on into adulthood. Maturation does not stop when physical growth ends – it continues through adulthood. An adult who loses a parent, for instance, learns to cope with a new emotional situation that will affect the way he or she deals with ituations that follow. physical factor A factor in the  a biotic  environment that influences the growth and development of organisms or biological  communities. Personality psychology Is a branch of  psychology  that studies personality and individual differences. Its areas of focus include: * Constructing a coherent picture of the  individual  and his or her major psychological processes * Investigating individual differences—how people are unique * Investigating  human nature—how people are alike Personality† can be defined as a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her  cognitions,  emotions,  motivations, andbehaviors  in vario us situations. The word â€Å"personality† originates from the  Latin  persona, which means  mask. Significantly, in the  theatre  of the ancient Latin-speaking world, themask  was not used as a plot device to  disguise  the identity of a character, but rather was a convention employed to represent or  typify  that character.Personality may also refer to the patterns of thoughts, feelings and behaviors consistently exhibited by an individual over time that strongly influence our expectations, self-perceptions, values and attitudes, and predicts our reactions to people, problems and stress. In a phrase, personality is not just who we are,  Gordon Allport  (1937) described two major ways to study personality: the nomothetic and the  idiographic. Nomothetic psychology  seeks general laws that can be applied to many different people, such as the principle of  self-actualization, or the trait ofextraversion.Idiographic psychology  is an attempt to u nderstand the unique aspects of a particular individual. The study of personality has a broad and varied history in psychology, with an abundance of theoretical traditions. The major theories include dispositional (trait) perspective, psychodynamic, humanistic, biological, behaviorist and social learning perspective. There is no consensus on the definition of â€Å"personality† in psychology. Most researchers and psychologists do not explicitly identify themselves with a certain perspective and often take an eclectic approach.Some research is empirically driven such as dimensional models based on  multivariate statistics  such as  factor analysis, whereas other research emphasizes theory development such as  psychodynamics. There is also a substantial emphasis on the applied field of personality testing. In psychological education and training, the study of the nature of personality and its psychological development is usually reviewed as a prerequisite to courses in abnormal or clinical psychology. Abilities associatedSpatial visualization ability  or  Visual-spatial ability  is the ability to mentally manipulate  2-dimensional  and  3-dimensional  figures. It is typically measured with simple  cognitive tests  and is predictive of user performance with some kinds of  user interfaces. Verbal fluency tests  are a kind of  psychological test  in which participants have to say as many words as possible from a category in a given time (usually 60 seconds). This category can be  semantic, such as animals or fruits, or  phonemic, such as words that begin with letter  p. 1]  The semantic fluency test is sometimes described as the category fluency test or simply as ‘freelisting'. The COWAT (Controlled oral word association test) is the most employed phonetic variant. [2][3]  Although the most common performance measure is the total number of words, other analyses such as number of repetitions, number and length of clusters of words from the same semantic or phonetic subcategory, or number of switches to other categories can be carried out. 4][5] Verbal comprehension  is the ability to understand the  meaning  of  verbal stimuli. This may involve  listening comprehension,  reading comprehension  as well as  sentence comprehension  . Inductive reasoning, also known as  induction, is a kind of  reasoning  that constructs or evaluates general  propositions  that are derived from specific examples. Inductive reasoning contrasts with  deductive reasoning, in which specific examples are derived from general propositions.

Wednesday, October 23, 2019

Business plan on milk company Essay

India is a state declared backward area and is eligible for various Fiscal incentives. In kuvadva, the land is cheaply and easily. Here, taxation is also less. Other favourable reasons for the selection to this particular location are as under: 1. Raw Material: Sufficient raw materials like Milk, Flavour, Water, etc. , are easily available. 2. Market: From the marketing point of view, we have a good and encouraging market for our product. There is a good demand available for Flavoured Milk. 3. Labour: We have got stable labour force and right type of labour in adequate numbers at reasonable wage rates. 4. Transportation: Being Rajkot a big city, we can easily have availed the transportation facilities. 5. Availability of Infra- Structure facilities: All infra structural facilities like water, electricity, telephone, etc. are very easily available. 6. Other facilities: Other large number of facilities can be available at this place such as subsidy, loans at cheaper rate, etc. PRODUCT INTRODUCTION AND MARKET ANALYSIS Dairy industry is of crucial importance to India. The country is the world’s largest milk producer, accounting for more than 13% of worlds total milk production. It is the world’s largest consumer of dairy products, consuming almost 100% of its own milk production. Dairy products are a major source of cheap and nutritious food to millions of people in India and the only acceptable source of animal protein for large vegetarian segment of Indian population, particularly among the landless, small and marginal farmers and women. Dairying has been considered as one of the activities aimed at alleviating the poverty and unemployment especially in the rural areas in the rain-fed and drought-prone regions. In India, about three-fourth of the population live in rural areas and about 38% of them are poor. The progress in this sector will result in a more balanced development of the rural economy. The importance of milk in human diet especially for children and expectant and nursing matters is vital. To meet the demand of the increasing population milk production in India has to be increased. It is neither possible nor desirable to increase the cattle and buffalo population to achieve this target. This can only be achieved by stepping up milk production of our bovine population by cross breeding of cows and use of improved cows and cow. Today, dairy cows are specialized to produce large volumes of milk. Specialist scale dairy farming is only viable where either a large amount of milk is required. Uses & Applications of Milk The term ‘milk’ refers to a heterogeneous mixture secreted by the healthy mammary glands containing fat, proteins and carbohydrates along with minerals and vitamins in the form of emulsion, colloidal suspension and true solution respectively in the continuous phase of water. In the other words milk may be defined as an emulsion of fat in a watery solution of sugar and mineral salts and with protein in a colloidal suspension. On storage of milk at some more temperature for some time, the acidity found increased to some extent and this increased acidity is known as Developed acidity. Milk is used as a food, Used as a complete food of infant, It is used to prepare curd, butter, ghee, cream and ice cream etc. , Milk is used in all homes, It is used in hotels and restaurants as milk food preparation and in the preparation of tea. Market Survey India is the world’s largest producer of dairy products by volume, accounting for more than 13% of world’s total milk production, and it also has the world’s largest dairy herd. The Indian Dairy sector acquired substantial growth momentum from 9th Plan onwards, achieving an annual output of 121. 8 (estimated) million tons of milk during 2010-11. This has not only placed the country on top in the world, but also represents sustained growth in the availability of milk and milk products for the growing population. The market is currently growing at round 5% pa in volume terms. There is an impressive level of processing i. e. 22% in organized sector. Major players in the dairy sector with dairy products include Gujarat Co-operative Milk Marketing Federation (GCMMF) and Nestle are the largest player. Other includes Milk food Limited, SmithKline Beecham Limited, Indodan Industries Limited, H. J. Heinz Limited, Britannia, Cadbury, etc. All other local dairy cooperatives have their local brands (For e. g. Gokul, Warana in Maharashtra, Saras in Rajasthan, Verka in Punjab, Vijaya in Andhra Pradesh, Aavin in Tamil Nadu, etc. ). Other private players include J K Dairy, Heritage Foods, Indiana Dairy, Dairy Specialties, etc. SOURCE OF RAW MATERIAL The one and only raw material on which the dairy plant functions is MILK. And as Gujarat has abundant livestock especially buffalo’s availability of the raw material is not a problem here. Fig. 1 Lower level or primary level milk producer’s co – operative make a collection of milk from member producers. Members’ producers are farmer owing cows of buffalos. They bring milk to primary level societies. The collection of milk through members’ producers standing in queue. An account of every member producer is maintained which contains the details regarding the fat content, quality and quantity of goods, time of collection and the payments due or outstanding. In case of quality of the co – operative must be alert so as to neglect. The collection of source milk and substandard milk. For pricing collected milk importance is given to quality. The milks’ prices are based on FAT and SNF. I. e. sold non-fat contents. It needs to consider the bacteria population in the milk for raw material paying milk price. Payment is done on daily or monthly bases depending upon co – operative policy and members’ preference. This milk is proportionately distributed and brought to milk processing plant. MACHINERIES 1. PASTEURIZER: Fig. 2 The pasteurizer consists of plate heat exchanger, balance tank, pump, hot water circulation system (including mixer of steam and water, hot water pump, steam adjusting valve and water level control) and computer system for pasteurisation program, CIP program, and temperature control. It is used in heating and cooling raw material. The pasteurizer is usually used in the process of milk, ice-cream, milk powder, fruit juice, and beverage, which is sensitive to heat. The material is pumped to the plate heat exchanger, then undergone preheating, holding, heat energy recover and cooling, which can keep the products original physical nature and taste. If the temperature is below the set degree, this is sensed by a temperature transmitter. A signal activates flow diversion valve and the material flows back to the balance tank, then the material is pasteurized again. The state of the pasteurization temperature is recorded on a disc of the recorder in process of pasteurization. 2. POLLY FILL MACHINE: The Polly fill machine helps to pack the milk into the achieves their bottles of various sizes. One such machine can pack 100 bottles of milk in one single minute. Fig. 3 PRODUCTION PROCESS Milk is processed through a process called pasteurization. In the process of pasteurization, the milk product is actually heated. The milk is heated in order to kill any bacteria that may be within the milk still. After the milk is pasteurized and all bacteria are killed off, the milk is then cooled and packaged and then shipped out to stores. Diagram 1 Dairy cattle are brought in twice a day and milked. Fig. 4 The cattle on this farm are fitted with microchip collars that register each individual cow as she enters the milking shed. This microchip identification allows the production figures to be collected & collated by computer for each cow. Each cow has its complete production for each location. Fig. 5 After milking, the milk is cooled and stored in refrigerated vats at four degrees Celsius until collected by the milk tanker. Milk is collected once a day. The tanker driver carries out preliminary tests to the milk, checking its smell, taste and that it has been refrigerated to four degrees Celsius. The failure to store at less than four degrees Celsius can result in the milk being bought at a reduced price or not at all. It is extremely important that milk remains refrigerated at all times to maintain product freshness. Because milk is a nutritious food, any bacteria that are present in milk will grow and multiply rapidly, particularly if the milk is not refrigerated. Fig. 6Fig. 7 At the milk factory the milk is pumped into holding tanks where it is held until the results of tests that are routinely carried out are known. These tests include: somatic cell counts, total plate count, butterfat percentage and protein percentage. The results of these tests help determine the price paid by the milk factory to the farmer. Fig. 8 PRODUCTION CAPACITY. Office equipment30,000 †¢TOTAL FIXED CAPITAL:Table no. 10 Sr. No. ParticularsTotal Value 1. Land37,00,000 2. Building17,50,000 3. Machinery and Equipment 9,35,000 4. Furniture 1,20,000 5. Office equipment 30,000 Total65,35,000 †¢TOTAL WORKING CAPITAL:Table no. 11 Sr. No. ParticularsTotal Value ( 1 month) RsTotal Value ( 3 month) Rs 1. Raw Materials9,08,00027,24,000 2. Salary and Wages 50,100 1,50,300 3. Utilities 14,000 42,000 4. Other expenses 14,000 42,000 Total9,86,10029,58,300 †¢TOTAL COST OF PROJECTTable no. 12 Sr. No. ParticularsTotal Value Rs. 1. Total Fixed Capital65,35,000 2. Total Working Capital ( For 3 Months)29,58,300. Total94,93,300 FINANCIAL ARRANGEMENT †¢SOURCES OF FINANCETable no. 13 Sr. no. ParticularsAmount Rs. Total Amount Rs 1. Promoter’s Contribution (71. 91% of total Capital required)68,26,300 2. Borrowed Capital(28. 09% of total Capital required) 12% of GSFC (50% of borrowed Capital) 12% of IDBI (50% of borrowed Capital) 13,33,500 13,33,500 26,67,000 Total94,93,300 †¢INTEREST ON CAPITALTable no. 14 Sr. no. ParticularsInterest RateTotal Value Rs. 1. GSFC Loan12%1,60,020 2. IDBI Loan12%1,60,020 3. Own Contribution9%6,14,367 Total9,34,407 PROFITIBILTY OF THE PROJECT (PER MONTH) †¢COST OF PRODUCTIONTable no. 15. Particulars1st year (60% Prod. Capacity)2nd year (80% Prod. Capacity)3rd year (100% Prod. Capacity) Variable Cost Raw material Wages Other expenses Utility 1,08,96,000 2,11,200 84,000 1,68,000 1,45,28,000 2,81,600 1,12,000 2,24,000 1,81,60,000 3,52,000 1,40,000 2,80,000 Total Variable Cost1,13,59,2001,51,45,6001,89,32,000 Fixed Cost Salary to Staff Depreciation Total interest paid Other expenses (50% of Office & Admin. Expenses) 3,90,000 4,31,250 9,34,407 84,000 3,90,000 3,51,938 12,45,876 84,000 3,90,000 2,89,490 15,57,345 84,000 Total Fixed Cost32,76,657 32,89,73833,59,912 Total Cost1,46,35,8571,84,35,3382,22,91,912. †¢COST SHEETTable no. 16 Particulars1st year2nd year3rd year Raw Material Consumed Opening stock of R. M Add: Purchase of R. M. Less: Closing stock of R. M. – 1,08,96,000 – — 1,45,28,000 – — 1,81,60,000 – – Cost of Raw Material1,08,96,0001,45,28,0001,81,60,000 Add: Direct wages Utility Total2,11,200 1,68,000 3,79,2002,81,600 2,24,000 5,05,6003,52,000 2,80,000 6,32,000 Prime Cost1,12,75,2001,50,33,6001,87,92,000 Factory Overheads: Repairs and maintenance Supervisor Production manager Depreciation on Building Depreciation on Machinery 18,000 72,000 84,000 1,75,000 2,33,750 21,000 72,000 84,000 1,57,500 1,75,312. 24,000 72,000 84,000 1,41,750 1,31,484 Factory Cost5,82,7505,09,8124,53,234 Administrative Expense SALARY TO: Manager A / C Clerk Peon Watchman Depreciation Interest on borrowed loan 84,000 36,000 18,000 8,400 12,000 22,500 3,20,040 84,000 36,000 18,000 8,400 12,000 18,825 2,74,320 84,000 36,000 18,000 8,400 12,000 16,256 2,28,600 Administrative Cost5,00,9404,51,5454,03,256 Cost of Production1,23,58,8901,59,94,9571,96,48,490 Add: Op. stock of Finished goods Less: Cl. Stock of Finished goods- 1,10,0311,10,031 1,35,0541,35,054 1,91,740 Cost of Goods Sold1,10,0312,45,0853,26,794 Sales and Distribution expenses. Salary to Sales Manager Transportation Expenses Advertising & Publicity Expenses Sales Expenses 84,000 14,400 60,000 14,400 84,000 19,200 80,000 19,200 84,000 24,000 1,00,000 24,000 Total1,72,8002,02,4002,32,000 COST OF SALES1,24,21,6591,60,37,6421,97,43,284 SALES1,45,30,6441,94,85,1642,43,30,412 PROFIT21,08,98534,47,52245,87,128 †¢RAW MATERIAL:Table no. 17 Sr. no. Raw materialQuantityRateTotal amount Rs. 1. Milk60,000 liters40 per liter2,40,000 2. Bottles1,60,0005 per bottle6,50,000 3. Bottle caps60 cartons(3000 caps each)300 per carton18,000 Total9,08,000 †¢STAFF AND LABOUR SALARY AND WAGES:Table no. 18 Sr. No. ParticularsNo. of PersonTotal Value Rs. 1. Admin staff330,800 2. Skilled Worker49,000 3. Unskilled Worker810,300 Total 50,100 †¢UTILITIES:Table no. 19 Sr. No. ParticularsTotal Value Rs. 1. Power12000 2. Water2000 Total14000 †¢INTEREST ON CAPITALTable no. 20 Sr. no. ParticularsInterest RateTotal Value Rs. 1. GSFC Loan12%1,60,020 2. IDBI Loan12%1,60,020 3. Own Contribution9%6,14,367 Total9,34,407 †¢REPAYMENT OF BORROWED LOANTable no. 21 Particulars1st year2nd year3rd year4th year5th year6th year7th year Total Loan (26,67,000)26,67,00022,86,00019,05,00015,24,00011,43,0007,62,0003,81,000 Less: Installment3,81,0003,81,0003,81,0003,81,0003,81,0003,81,0003,81,000 Closing Balance22,86,00019,05,00015,24,00011,43,0007,62,0003,81,000NIL Total Interest on Borrowed Loan 3,20,040 2,74,320 2,28,600 1,82,880 1,37,160 91,440 45,760 †¢DEPRECIATION SCHEDULETable no. 22 Sr. No. Particulars1st year2nd year3rd year 1. Building (10%) Less: Depreciation Closing Balance17,50,000 1,75,000 15,75,00015,75,000 1,57,500 14,17,50014,17,500 1,41,750 12,75,750 2. Machinery (25%) Less: Depreciation Closing Balance9,35,000 2,33,750 7,01,2507,01,250 1,75,313 5,25,9375,25,937 1,31,484 3,94,453 3. Furniture (15%) Less: Depreciation Closing Balance1,20,000. 18,000 1,02,0001,02,000 15,300 86,70086,700 13,005 73,695 4. Office and Equipment (15%) Less: Depreciation Closing Balance30,000 4,500 25,50025,500 3,825 21,67521,675 3,251 18,424 †¢OTHER EXPENSES:Table no. 23 Sr. No. ParticularsTotal Value Rs. 1. Postage and stationery1000 2. Repair and Maintenance1500 3. Advertising and Publicity5000 4. Transport Charges1200 5. Insurance and Taxes2000 6. Sales Expenses1200 7. Telephone Expenses1500 8. Miscellaneous Expenditure600 Total14000 OPERATING STATEMENT Table no. 24 Particulars 60%80%100% Sales (A)1,45,30,6441,94,85,1642,43,30,412 Cost Of Production Raw Material Utility Wages Total Cost. ADD: Opening Stock of Finished goods LESS: Closing Stock of Finished goods Total Operating Cost (B) 1,08,96,000 1,68,000 2,11,200 1,12,75,200 – 1,10,031 1,11,65,169 1,45,28,000 2,24,000 2,81,600 1,50,33,600 1,10,031 1,35,054 1,50,08,577 1,81,60,000 2,80,000 3,52,000 1,87,92,000 1,35,054 1,91,740 1,87,35,314 GROSS PROFIT (A – B = C) 33,65,475 44,76,587 55,95,098 Indirect Expense: Other Expense (Fixed) (Variable) Salary to staff Depreciation Total Indirect expense (D) 84,000 84,000 3,90,000 4,31,250 24,85,750 84,000 1,12,000 3,90,000 3,51,938 22,09,412 84,000 1,40,000 3,90,000 2,41,295 19,90,762 EBIT (C –D = E)8,79,72522,67,17536,04,336. Interest on own Capital Interest on Borrowed Loan Total Interest (F)6,14,367 3,20,040 9,34,407 6,14,367 4,26,720 10,41,087 6,14,367 5,33,400 11,47,767 EBT (E – F = G)(-) 54,68212,26,08824,56,569 LESS: Tax (40%)————4,90,4359,82,628 EATNIL7,35,65314,73,941 RATIO ANALYSIS PROFITABILITY ANALYSIS RETURN ON INVESTEMENT = EBIT x 100 Total Capital Investment (For the 1st year) = 8, 79,725 x 100 53, 34,000 = 9. 27% (For the 2nd year)= 22, 67,175 X 100 94, 93,300 = 23. 88% (For the 3rd year)= 36, 04,336 X 100 94, 93,300 = 37. 97% COST OF CAPITAL= Int. on own capital + Int. on borrowed capital x 100 Capital employed. (For the 1st year)= 5, 60,070 x 100 53, 34,000 = 10. 50% (For the 2nd year)=8, 33,394 x 100 94, 93,300 =8. 78% (For the 3rd year)=7, 37,357 x 100 94, 93,300 =7. 77% GROSS PROFIT RATIO = Gross Profit x 100 Total Sales (For the 1st year)= 33, 65,475 x 100 1, 45, 30,644 = 29. 59% (For the 2nd year)=44, 76,587 x 100 1, 94, 85,167 =22. 97% (For the 3rd year)=55, 95,098 x 100 2, 43, 40,412 =23% NET PROFIT RATIO= Net Profit x 100 Total Sales (For the 1st year)= 14, 41,818 x 100 1, 45, 30,644 =9. 92% (For the 2nd year)=26, 49,962 x 100 1, 94, 85, 164 =13. 60% (For the 3rd year)=38, 48,641 x 100 2, 43, 30,412 =15. 82% BEP ANALYSIS. BEP (In Units) = Fixed Cost Contribution (For the 1st year)=32, 76,657 8. 73 = 3, 75,333 units (For the 2nd year)=32, 89,738 2. 15 =15, 30,111 units (For the 3rd year)=33, 59,912 8. 88 =3, 78,368 units BEP (In Rs. ) = BEP in Units x Selling Price (For the 1st year) = 3, 75,333 x 40 = 1, 50, 13,320 (For the 2nd year)=15, 30,111 x 40 =6, 12, 04,440 (For the 3rd year)=3, 78,368 x 40 =1, 51, 34,720 PROFIT & LOSS A/C Table no. 25 Particulars1st year2nd year3rd year Income Sales ADD: Closing Stock Total of Income 1,45,30,644 1,10,031 1,16,40,675 1,94,85,164 1,35,054 1,96,20,218 2,43,30,412 1,91,740 2,45,22,152 Expenditure Opening Stock. ADD: Purchase of R. M. Utility Wages Total of Expenditure – 1,08,96,000 1,68,000 2,11,200 1,12,75,200 1,10,031 1,45,28,000 2,24,000 2,81,600 1,51,43,631 1,35,054 1,81,60,000 2,80,000 3,52,000 1,89,27,050 GROSS PROFIT33,65,47544,76,58755,95,098 Other Expense Other exp. (Fixed) (Variable) Salary Depreciation Int. on own Capital Int. on borrowed Capital Total 84,000 84,000 3,90,000 4,31,250 6,14,367 3,20,040 19,23,657 84,000 1,12,000 3,90,000 3,51,938 6,14,367 2,74,320 18,26,625 84,000 1,40,000 3,90,000 2,41,000 6,14,367 2,28,600 17,46,457 NET PBT14,41,81826,49,96238,48,641 BALANCE SHEET (1st year) Table no. 26 ParticularsAmount (Rs.)Amount (Rs. ) Liabilities Promoter’s Capital Borrowed Loan IDBI 13,33,500 GSFC 13,33,500 Profit and Loss A/C Total Liabilities 68,26,300 26,67,000 14,41,818 1,09,35,118 Assets Gross Block (Less: Depreciation) Debtor Cash on Hand Closing Stock Total Assets 24,03,750 18,85,336 65,36,001 1,10,031 1,09,35,118 BALANCE SHEET (2st year)Table no. 27 ParticularsAmount (Rs. )Amount (Rs. ) Liabilities Promoter’s Capital Borrowed Loan IDBI 13,33,500 GSFC 13,33,500 Profit and Loss A/C Total Liabilities 68,26,300 26,67,000 26,49,962 1,21,43,262 Assets Gross Block (Less: Depreciation) Debtor Cash on Hand Closing Stock Total Assets 20,51,812. 24,89,099 74,67,297 1,35,054 1,21,43,262 BALANCE SHEET (3st year)Table no. 28 ParticularsAmount (Rs. )Amount (Rs. ) Liabilities Promoter’s Capital Borrowed Loan IDBI 13,33,500 GSFC 13,33,500 Profit and Loss A/C Total Liabilities 68,26,300 26,67,000 38,48,641 1,33,41,941 Assets Gross Block (Less: Depreciation) Debtor Cash on Hand Closing Stock Total Assets 17,62,322 28,46,970 85,40,909 1,91,740 1,33,41,941 INTRODUCTION Lawrence Apply wrote, management is the development of the people and not the direction of things. Employees hold a key place in business. No business enterprise can exist and function without employees. The plan of the business may be perfect and also structure of the organisation may be perfect but if the recruitment of personals is unscientific, the business can’t gown. Milk sense pvt. Ltd. will enrich with technically sound and convicted manpower. The average age of the employees will be 23 years, their total appears will be 500, and their technical strength will be approximately 170, staff strength of the Dairy will be 110 and trainee workers will be approximately 230, Development and empowerment is the trait of the H. R. D. functions. The trainer and workers get hostel facilities and other benefits. BATCHES AND FACILITIES. Milk sense will run 2 shifts and the employers are distributed to fulfil the requirement. 1st sift runs from 8. 00A. M to 8. 00 P. M 2ed sift runs from 8. 00P. M to 8. 00 A. M Besides these the employees will be given many benefits like: 1. Uniform change room 2. A good canteen facility 3. Bonus 4. Transportation Facilities etc. 1. Uniform change room In milk sense pvt. Ltd. Workers will be provided with a changing room because workers will have to work with a food product hence the milk should be pure and germ free for those workers will have to change their cloths before starting their respective work. 2. Canteen Facility. One canteens functioning at site, where Breakfast / snacks are available in the morning hour and lunch from 12:00p. m. To 2:30p. m. at fixed charges. Tea, coffee etc. will be served in the office two times in the morning hours and once in the afternoon. 3. Bonus During festival season and at time of high profits the company will give bonus to their workers and employees. 4. Transport facility The company provides free bus services to commute and from all corners of Rajkot, kuvadva. TRAINING PROGRAMME AND WORKSHOP The Hosiery training centre Ahmedabad trains operating and maintenance of staff in the Dairy and food industries. Technical facilities at the institute were augmented during the year to meet the needs of co-operatives and private sector industries 260 participants attended various courses at the institute during the year. Milk sense’s personnel department will involve activities such as, †¢To recruit and select the very best candidates available for each vacancy. †¢Develop personal performance through improvement processes, which contributes to the overall growth of the employees and workers. †¢To create effective, need – based, future – ready, flexible salary and wages systems. †¢To create and keep record of each employee and worker. SALARY AND QUALIFICATION Minimum Salary to the workers in the dairy is Rs. 100 per day besides this they are provided provident facility. They are given wages as per the factory act. Qualification:- All the employees of the milk sense pvt. Ltd. will have to get the qualification of ITI or graduation. PERFORMANCE APPRAISAL Performance Appraisal is a system evaluation of a works performance and potential for development. The overall objective of performance official duties is importance the efficiency of an enterprise by attempting to mobilize the best possible efforts from individual employed in it. The salary reviews, the development and training of individuals, planning, job ration, each and every firm has its own method to evaluate this performance. In Our Company we also measure the skills, ability, performance, important function of personnel management, which helps them to make important decision like training and development, promotion, transfer etc. In a company the head prepares performance of any candidate’s confidential report and it is presented to his highest authority. This report is managed to any candidate to transfer, promotion etc. INTRODUCTION Marketing is a very vital function of any industries. To reach high profits. Every company has to handle its marketing function with care. As the whole world is turning in to a global market marketing function is getting more important in every company. The term marketing is changing in the word. If the market does a good job understanding Consumer need develops product that provide superior value and price distributes and promoters then officially According to E. W. cundiff and R. R. still, â€Å"marketing management is concerned with the direction of purposeful activities towards the attainment of marketing goals. † The basic goal of marketing is satisfaction of needs of customers and generation of revenue for the business purpose. ? GENERAL INFORMATION In MILK SENSE PVT. LTD. marketing will be a basic activity for the total business it is market which sells and distributes products to the people who need them at a place they want at a time they require and at a price, they are prepared to pay of late marketing department. Milk sense will have attracted the increasing attention from companies and nations because it provides good quality of product. Milk sense also provides enough quantity with the respect to price Density price channel of distribution etc. are all made on the basis of the information picked up from the market through constant & systematic research. MARKETING MIX According to Ferrel, Lucas and Luck a product, with the target Market as focal point, serves as the starting point for the development of a marketing mix strategy and forms the basis for all other decisions regarding distribution, promotion and price. Decisions relating to the development and marketing of products include amongst others, decisions about product attributes, branding, packaging and labeling. Milk is classified as a consumer good rather than a business good. It can further be defined as a convenience good in that the customer is supposed to have complete knowledge of the product before purchasing it, and because it is also purchased with minimum effort. It is important that milk, as a convenience good, be readily available when and where the consumer needs to purchase it. PRODUCT LIFE CYCLE: The declining consumption of milk has become an international phenomenon. The consumption of soft drinks has tripled in this period, making them the most popular beverage, while milk is ranked fourth after coffee and tea. PRODUCT DEVELOPMENT: New product development should also take consumer trends into account, such as consumers of milk becoming more health conscious. Labels with ‘fat free’ and ‘cholesterol free’ are turning into the selling points of the future. Milk marketers are aware that consumers perceive milk as being fattening, so emphasis should be placed on giving customers the correct information. This is as easy as printing more information on the bottle labels. Low fat fresh milk is sold as containing 2 percent fat, while full cream milk has merely 1 percent more fat than the 2 percent milk. There is an increasing need for more information to be printed on labels. An example of such a segment is the diabetic consumers. The diabetic market is untouched, while numbers of diabetic consumers are increasing. It is apparent that full cream milk is generally prohibited in most diet schedules, while skimmed milk may be consumed in limited quantities. It is important for dairy researchers and decision makers to note that consumers are requiring more dietary information, and consumption may increase if details of the product are provided. PACKAGING: Most of the dairies selected for the study use a ‘family’ packaging strategy, which means that all products in the range are almost identically packed or have an important packaging characteristic in common. Packaging, however, has many functions. The most important functions of packaging are to contain the liquid, promote milk and provide storage. Another function which is becoming increasingly important today, is the recyclability of the package used. Companies are becoming more ‘environment friendly’ by using a recyclable package, which should result in less waste. Wholesalers and retailers prefer packages that are easy to ship, store and to pack. Consumers, however, look for items that are easy to handle, open and close. Towrope, for example, launched a screw top 1 liters bottle of milk. The consumer can therefore easily open or close this container, whilst freshness is maintained by preventing the milk from absorbing other odors. PRICE: While one price for milk is for example set for all final consumers, different consumers attach different meanings to the price they pay for a product. The consumer’s aim is to spend his/her income in a way that will afford him/her maximum satisfaction. Most dairy companies have price margins in which to deal. Milk being a basic food, has a low profit margin of around ten to fifteen percent. The dairy industry probably has to familiarize the consumer with an acceptable price of milk, such as 40 RS. Per liters and maintain that price. CONSUMER BEHAVIOUR India’s dairy market is multi-layered. It’s shaped like a pyramid with the base made up of a vast market for low-cost milk. Consumers while purchasing dairy products look for freshness, quality, taste and texture, variety and convenience. Presently, barely 778 out of 3,700 cities and, towns are served by its milk distribution network, dispensing hygienically packed wholesome, quality pasteurized milk. According to one estimate, the packed milk segment would double in the next five years, giving both strength and volume to the modem sector. The narrow tip at the top is a small but affluent market for western type milk products. Of the three A’s of marketing – Availability, Acceptability and Affordability, Indian dairying is already endowed with the first two. People in India love to drink milk. Hence, no efforts are needed to make it acceptable. Its availability is not a limitation either, because of the ample scope for increasing milk production, given the prevailing low yields from dairy cattle. It leaves the third vital marketing factor affordability. How to make milk affordable for the large majority with limited purchasing power is essence of the challenge. One practical way is to pack milk in small quantities of 250 ml or less in polythene sachets. Already, the glass bottle for retailing milk has given way to single-use sachets which are more economical. Another viable alternative is to sell small quantities of milk powder in mini-sachets, adequate for two cups of tea or coffee. ADVERTISING As an entrepreneur in the milk industry milk sense first of will start its advertisement by providing free sample and giving advertisement in magazines and standard newspapers like â€Å"TIMES OF INDIA†. Fig. 9 An identified Sponsor can define advertising as a mass promotion of goods & services. As per many classical writer of management says â€Å"Effective Advertisement makes selling task half†. After a little success Milk sense will adopt the same strategy but in rigorous manner. The product of milk sense will be published on very popular T. V channels like â€Å"National Channels†, Zee T. V. † â€Å"SONY â€Å", â€Å"STAR PLUS† etc. Generally T. V. channels are most popular and suitable medium of such advertisement. DISTRIBUTION CHANNEL. The distribution of fresh milk, being a perishable product with a limited shelf life of about 3 days, needs careful planning. It is important that all milk packages have a sell-by date printed on the product. This is an indication to the customer of the product’s freshness. If milk is uniformly priced, many customers consider their choice of purchase by checking the shelf life of the milk. Shelf life has become an important product benefit, which is associated with freshness. As competitive pricing strategies may urge customers to look for other benefits besides price, branding and ‘freshness’ become important.